Chun Ji-hye drew on her observations of modern dating and her experience writing about relationships for The Fairy of Love. One of her early online successes, the story attracted readers with its sharp depiction of dating culture, workplace relationships, and the contradictions surrounding marriage. Chun is especially skilled at ensemble romantic comedy, creating memorable secondary characters and dialogue-driven situations that translate naturally into visual media. Her involvement in the work’s webtoon development helped preserve its comic rhythm and character dynamics across formats, reinforcing her reputation as a storyteller comfortable moving between prose, webcomics, and television.